By Dr. Elena Shockman, VMD


There are moments in your life when you realize you’ve quietly crossed a line.

From dreaming about something, to actually building it.

Our visit to Nutramax headquarters was one of those moments for me.

But to understand why, you have to go back to the beginning.


The Leap No One Prepares You For

Starting Paw & Pestle wasn’t a clean, confident decision.

It was messy.

It was uncertain.

And to be honest with you, I was terrified.

As a veterinarian, I was trained to make decisions based on evidence, protocols, and data. There’s comfort in that. There’s structure.

But building something new?

There’s no protocol for that.

There were so many questions I couldn’t answer:

Will this actually work?

Will veterinarians trust this?

Am I walking away from something stable for something that might not exist in a year?

And maybe the hardest one:

Am I the right person to do this?

You don’t hear that part of founder stories very often. But it’s always there.

Building Before It Feels Real


We’re still in the early days, but only a few months ago, Paw & Pestle existed mostly in conversations, late nights, and quiet conviction.

It lived in:

Notes on my phone

Sketches of workflows

Conversations with colleagues who felt the same frustrations

The vision was clear:

A veterinary-first platform that protects practices, simplifies care, and ensures pet parents get exactly what their veterinarian intended.

But vision alone doesn’t make something real.

Execution does.

Nothing changes unless something changes.

And for a long time, it still felt like we were building something just out of reach, something that hadn’t quite materialized yet.

Walking Into Something Bigger


Then we walked into Nutramax.

And something shifted.

Not because of what we learned, but because of what it represented.

This was a company built on veterinary science, integrity, and long-term trust. The kind of company you look up to as a clinician. The kind of partner you hope to align with, but don’t always imagine you will.

I have suggested Nutramax products to my clients for years. Throughout my entire career, I have supported their integrity and their efficacy.

The quality of their products speaks for itself.

Standing there in their beautifully designed lobby, I had a quiet, almost surreal realization:

We weren’t just building an idea anymore.

We were stepping into the ecosystem we set out to be part of. (Note to Elena- I get chills every time I re read this line.)

When the Pieces Start to Align

There’s a moment when the anxiety doesn’t disappear, but it changes.

It becomes something else.

Not fear of failure, but awareness of momentum.

That’s what this trip felt like.

Things that once felt distant started to feel possible.

Conversations felt more real.

The path ahead felt connected.

We felt organically aligned in our missions.

It wasn’t that everything was suddenly certain.

It was that for the first time, it felt like things were beginning to line up in a way you can’t force, only recognize.

This wasn’t about luck. This was about hard work, dedication, grit, and taking a leap for the right reasons.

Not for a dollar. Not for stability. For integrity. To do the right thing, even when it seems insane to the outside looking in.

When Dr. Henderson, Nutramax President & CEO said, “I took an oath to do no harm when I became a veterinarian, and I carry that in everything I do. I cannot support unethical standards,” – well, that hit me hard. I had already felt we were in the right place, but it was that moment I KNEW we were exactly where we were meant to be.

The Quiet Kind of Dream Come True


When people think of “dreams coming true,” they imagine big, loud moments.

But this wasn’t that.

It was quieter.

It was the feeling of standing in a place you once would have only imagined… and realizing you didn’t get there by accident.

You got there because you kept going:

Through uncertainty

Through doubt

Through the moments where it would have been easier to stop

Why This Matters for Paw & Pestle


Paw & Pestle was built on a belief:

That veterinarians deserve better tools.

That practices shouldn’t lose revenue to systems that don’t support them.

That pet parents deserve confidence, not confusion, when it comes to their pet’s care.

This trip didn’t change that belief.

It reinforced it.

It reminded me that we’re building something that belongs in this space, alongside the companies and partners who share that same commitment to veterinary medicine.

Still Early. Still Building. Still Worth It.

We’re still early.

There’s still so much to build, refine, and learn.

But for the first time, I can say this with complete clarity:

This isn’t just an idea anymore.

It’s happening.

And if there’s one thing I’ve learned so far, it’s this:

The leap will always feel too big.

The timing will never feel perfect.

But sometimes, you take the leap anyway, and then one day, you look around and realize…

You’re exactly where you’re meant to be.

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